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New Duke Program to Focus on Chinese Media Studies
2005-6-20 20:14:38
Wallace
New program comes as Chinese media undergoing significant change and restructuring, faculty members say
 
Wednesday, March 31, 2004 | DURHAM, N.C. -- A new Duke University program  will spawn research into press freedom and the relationship between media and public policy in China, and launch a media fellows program for visiting Chinese journalists.

"As China becomes increasingly integrated into the globalization process,  media and communications play crucial roles in shaping and influencing public opinion, policy, and political, ideological and socioeconomic changes," said Liu Kang, professor of Chinese cultural studies and director  of the Program in Chinese Media and Communication Studies at Duke.

Although China's print and broadcast media are state-owned, they are going  through significant restructuring and becoming increasingly diverse, financially autonomous and market-driven, which has profound implications, Liu said.

"These changes affect not only the 1.3 billion Chinese, but also regional  and global stability and development," Liu said.

Ellen Mickiewicz, James R. Shepley Professor of Public Policy Studies and Director of the DeWitt Wallace Center, and Tianjian Shi, associate professor of political science, are co-founders of the program. Shi specializes in political culture and political participation in China. Mickiewicz is a specialist on media and politics, especially in the former Soviet Union and Eastern and Central Europe, and co-directs an international non-governmental organization called the Commission on Radio and Television Policy.

The Program in Chinese Media will run under the auspices of Duke's DeWitt Wallace Center for Communications and Journalism. The center's media fellows program, which brings about 50 international journalists to Duke each year, will serve as a model for the Chinese media fellows program.

During their residencies, media fellows examine the role of the news media in democracies, study public policy, politics and international affairs, learn about new technologies and meet with U.S. journalists. The Chinese media fellows initiative will begin in 2005.

The program also will strengthen faculty collaborations and exchanges with leading media and government, Mickiewicz said, as well as with major research institutions such as Tsinghua University, Fudan University and People's University of China. Liu is planning two workshops in China later this year with China Central Television and Shanghai Media Group, as well as an international conference next spring at Duke on the changes and future of Chinese television. A three-week training session for state press officials is in the works for 2005.

"This initiative will foster collaborative research between social sciences and humanities," Mickiewicz said. The program also will generate collaborations across disciplinary and departmental boundaries at Duke and with the University of North Carolina at Chapel Hill.

"One of the most important aspects of the program will be the wide collaboration it generates," Mickiewicz said.

Partners in the Program in Chinese Media include Duke's Terry Sanford Institute of Public Policy, the departments of Asian and African Language and Literature, Political Science and Sociology, the Literature Program and the Film/Video/Digital Program. Faculty at the UNC-Chapel Hill School of
Journalism and Mass Communication and the Curriculum in Asian Studies also are collaborating.

In the first year, research efforts will concentrate on two projects: Liu's book examining Chinese television and social change in the 1990s, and comparative studies of how U.S. media report on China and how Chinese media cover the United States.

Other plans include a Robertson Scholars project with UNC faculty and students to study China's English-language media this summer and fall.

Consultations to Chinese media organizations and press corps will be offered in the summer 2004 in preparation for the 2008 Beijing Olympic Games and 2010 Shanghai Expo.

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